Cove

Project Type:

Conceptual

Cove is a youth hostel with the mission to house over 100 youth safely. They wanted to create an eye-catching and disruptive brand identity for campaigns that are consistent, memorable, and impactful.

As the designer, I created a logo, colour palette, and typographic system that has been applied to posters, billboards, social media posts, and a webpage. Across all these outputs, the tagline “Youth, rest without worry” highlights their fearless, impactful personality and their duty of care.